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These brand marks, whether they appear on the side of a bus or as tiny icons on our screens, are an important asset for any company. They are used to represent a brand's identity and to distinguish it from competitors. A good logo not only accurately represents the brand and its personality, but it is also memorable and works well in a variety of contexts. Despite the fact that they are all a combination of typography and images, each type of logo gives your brand a distinct feel.
Brand marks, also known as pictorial marks, are logos composed of a graphic symbol or icon that (usually) represents a real-world object. We're talking about a simple and straightforward logo icon, like the outline of a tree or a coffee mug. This object could tell the story of your company's activities. It's most likely the image that comes to mind when you hear the word LOGO.
Here are a few options if you want to create a word mark—or text logo. Coca-Cola, for example, creates a custom typeface just for their logo. This, however, takes time and the skills of a professional designer. Alternatively, you can select a logo font that reflects the personality of your company. For example, modern logo designs will typically use a sleek sans serif font, whereas trendy logo designs may necessitate more elaborate typefaces. Consider whether to use all caps, small letters, or a combination, as well as whether to include any special characters or colors in your logo.
Instead of a recognizable image, such as an apple or a bird, it is an abstract geometric form that represents your company. BP's starburst logo, Pepsi's divided circle, and the stripy Adidas flower are a few well-known examples. However, rather than being limited to a recognizable image, abstract logos allow you to create something truly unique to represent your brand.
Letter marks (also known as monogram logos) are typography logos comprised of the brand's initials. In most cases, brands with monogram logos, such as IBM and NASA, are referred to by their abbreviated version when speaking.
From family crests to powerful monarchs' royal stamps, emblems have stood the test of time. These logos are made up of a typeface set within a border, which is usually a seal or crest. Consider universities and government agencies. Emblems are memorable, and they lend your brand an air of professionalism, traditionalism, and importance. They also give the impression that your company has been around for a long time and isn't going away anytime soon.
Bottom line:
Whatever type of logo you choose, keep in mind that thoughtful design will not only elevate your brand, but will also ensure that customers remember your logo for a long time. Consumers will form positive associations with your logo and brand over time, adding value and trust.